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Hotel Digital Marketing interviews, episodio 3: mid and upper funnel

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Continuing with the series on Digital Marketing for hotels with Revenue Hub, we bring you the third episode where Trevor Grant and Pau Siquier go deeper into the upper and middle funnel and differences between them.

What is the purpose of the middle funnel? How important is it to target the right audience, create awareness and visibility to our website in the upper funel? What about metrics analysis?
What can we expect about the traffic to our website in this stage? Where Social Media platforms fit in terms of intermediate funnel?

Trevor and Pau will discuss about all this and show you the importance of distinguishing the value of activity at each level of the funnel.

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